Pasta Vista

FOR

Explore Cuisine

YEAR

2018

WORK

Branding

Logo Design

Copywriting

BRIEF

Re-designing Explore Cuisine’s products by changing the name and look.

RATIONALE

Explore Cuisine begun to transform centering the change insight. Vista which means perspective has been used because their products offer a new idea to consumers, pasta made with plants but exactly tastes like wheat pasta. That’s why visual concept had to be bold and lively as well.

Four stripes in different colors refer various kinds of pasta of the company. Logo and logomark have been adapted to several mediums to give a hint for the new branding.